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How do you explain the advantage that your company has?


I capture lightning in a bottle.

I look at your message from 360 degrees and frame it.
I ask the questions and learn the topic.
I untangle complex topics.

I design your message to be relevant, powerful, and meaningful.

How Can I Help?

​As a strategic communication expert, I partner with

organizations and leaders to tell their stories and:


  • Lead the organization's internal and external communication and branding strategies.

  • Create and develop organizations' storytelling strategies to reinforce their viewpoint and goals.

  • Develop content and resources to effectively communicate the organization’s success.

  • Guide staff and executives' brainstorming to clarify goals and design messaging accordingly.

  • Create and frame content that breaks down complex topics.

  • Coach executives to effectively deliver their messages in media interviews,
    public speaking, board meetings, and persuasive professional talks.

  • Review and critique presentations to clarify their persuasive goals and maximize
    their impact.

  • I train leaders, academics, scholars, writers, and busy freelancers to build sustainable
    and successful work practices, prioritize their workloads, and put together
    their plans for success.


About Me

​I am Dr. Shani Horowitz-Rozen, nice to meet you!


I live and breathe framing
I design compelling, unmistakable, and powerful messaging

to help companies be heard by their audiences.

As a communication specialist and a storyteller, I improve & clarify companies' messaging through effective communication strategies to persuade audiences and achieve their marketing and business goals.

I also teach communication and culture  at Montclair State University

and write a blog about strategic communication, business, and culture.

I have a
Ph.D. in communication with a particular focus on philanthropy and a
post-doc in philanthropy and civil society from the City University of New York's Center on Philanthropy and Civil Society.

I write, lecture, and give media interviews about
communication, marketing, corporate social responsibility, & philanthropy.​


Recent Writing

This is how my relocation to the United States got complicated: Executives talk about the challenge in the current American reality

Can JPMorgan Chase Tell a Social Story?

Strategic Communication during Crises - How should companies communciate during covid-19 and political changes? My webinar for the Israeli Export Institution (Hebrew)

Perfect Small Talk with President Obama and Brené Brown

The Book Market Is Booming: This Is How Instagram, High-Tech, and Libraries Can Expand It

Airbnb’s Misunderstanding of Audiences’ Emotional Connection Resulted in a Double Backlash

Employees as Influencers: Crossing Brand Marketing and Employee Identity

Girls’ T-shirts with empowering slogans are reinforcing feminine stereotypes

What Justin Timberlake Should Learn From The Bachelor Franchise About Apologies


What people say

"Dr. Horowitz-Rozen’s assistance was immensely helpful. She brought a very professional approach and proficient knowledge of today’s marketing challenges in an increasingly fractured market. She took the time to get to know our organization, how we work and our specific needs, as well as defining our target audience"

Jirina Ribens
Excecutive Director,

Ice Theatre of New York


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