Shani Horowitz-Rozen, Communicating Impact Consulting

Marketing and communication

for change-makers

Designing stories of social change

DESIGN YOUR STORY

Designing the story that sets you apart

Clarify your voice as a change-maker

Develop your communication strategy

Target your ideal audience

Define your message

Solve your PR crises

Coaching speakers: deliver your message effectively

Preparing you for media interviews, board presentations, and fundraising talks

Teaching you to give on-point presentations in meetings with stakeholders

Honing your confidence and focus in public speaking

MARKETING AND BRANDING

Developing effective media coverage for your cause

Develop the right frame for telling your story

Promote informative discussion about volatile issues without provoking antagonism

Steer empathetic public discourse that embraces a scientific worldview (breastfeeding and vaccination for example)

Mentoring emerging community centers

Establish impact narrative strategies

Improve marketing techniques

Develop a fruitful dialogue with the community, volunteers, board members, and donors

ABOUT

My name is Dr. Shani Horowitz-Rozen, and I’m a communication expert. I help change-makers to communicate their story of social impact.

For more than a decade, I have helped businesses, non-profits, and activists design their communication strategies, develop their storytelling techniques and visibility, and increase fundraising opportunities.

WHAT DO I DO?

*Improve your communications to capture your audience

*Create a tailor-made marketing plan to boost your role as a change-maker

*Design the story that sets you apart

ACADEMIC EXPERIENCE

As a scholar and practitioner of communication, philanthropy, and social change, I combine both academic research and fieldwork.

I have eight years of experience teaching as an adjunct assistant professor at the School of Communication at Bar Ilan University, Israel. I teach theoretical and practical courses in communication:

“ Introduction to Communication”

“Analyzing Media Frames”

“Media and Society: Framing Social Issues”

I’ve also participated as a fellow at CUNY's Center on Philanthropy and Civil Society International Fellows program (Post-doc, 2017).

SCHOLARLY PUBLICATIONS:

Horowitz-Rozen, S., & Gilboa, E. (forthcoming). Media and philanthropy. SAGE International Encyclopaedia of Mass Media and Society.

Horowitz-Rozen, S., & Gilboa, E. (2018). Framing philanthropy during wartime. International Journal of Communication, 12, 269-289.

Horowitz-Rozen, S. (2015). The Israeli media discourse about philanthropy and philanthropists. Media Frames, 15, 60-66. (Hebrew).

SELECTED PROFESSIONAL PUBLICATIONS:

Horowitz-Rozen, S. (2019, April 19). What causes donors to hide their identity and when is it important that we know who they are? Calcalist (Hebrew)
(Calcalist is one of Israel’s leading financial newspapers)

RECENT ARTICLES

The Creative Nonprofit

I had the pleasure to talk with Joel Harrison from the Creative Nonprofit podcast about why you might not want to be in media coverage, how can nonprofits have better chances of being in the right media for the right reasons, and about the relationship between media and nonprofits.

Podcast Interview:

Leveraging Mass Media for Social Change

Medium

Modern fake news stories offer dark, fantastical tales of greed and lust, of hidden desires that are beyond the audience’s reach. It does not matter if these stories are true or false; they exist and gratify the public. I thought about the nature of fake news and products, and our ability to enjoy them to the full when I read Matthew Goodman’s The Sun and The Moon: The Remarkable True Account of Hoaxers, Showmen, Dueling Journalists, and Lunar Man-Bats in Nineteenth-Century New York (2008).

What’s not fake about fake news

Image by mohamed Hassan from Pixabay.png

Meduim

This is the story of how a seven-word tweet sparked an intercultural conflict over freedom of speech and emphasized the gap between different political perceptions of media and government relations. What could the NBA have done better?

NBA, China, and a Seven-Word Tweet: What Was Lost in Translation?

WHAT PEOPLE SAY

"Dr. Horowitz-Rozen’s assistance was immensely helpful. She brought a very professional approach and proficient knowledge of today’s marketing challenges in an increasingly fractured market. She took the time to get to know our organization, how we work and our specific needs, as well as defining our target audience"

Jirina Ribens
Excecutive Director, Ice Theatre of New York

— Name, Title

TELL YOUR STORY

Email: shani@communicatingimpact.com

Tel: +1 (917) 900-5926