Transforming Ideas into Inspiring Stories

I am Dr. Shani Horowitz-Rozen, nice to meet you!

I design messages. I live and breathe framing.

As a communication specialist and a storyteller, I improve and clarify companies' messaging through effective communication strategies to persuade audiences and achieve their marketing and business goals.

I also teach communication and culture at Montclair State University and write a blog about strategic communication, business, and culture. I have a Ph.D. in communication with a particular focus on philanthropy and a post-doc in philanthropy and civil society from the City University of New York's Center on Philanthropy and Civil Society.

I write, lecture, and give media interviews about communication, corporate social responsibility, and philanthropy.

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​As a strategic communication expert, I partner with organizations and leaders to:

  • Create and develop organizations' storytelling strategies to reinforce their viewpoint and goals.

  • Lead staff and executives'  brainstorming to clarify and design the organization's internal and external communication and branding strategies.

  • Create and frame content that breaks down complex topics.

  • Coach executives to effectively deliver their messages in media interviews, public speaking, board meetings, and persuasive professional talks.

  • Analyze market discourse and develop content and resources that reinforce the organization’s success. 

  • Guide and advise on conflict management involving constituents, board members, volunteers, media, and donors.

  • Review and critique presentations to clarify their persuasive goals and maximize their impact.


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The Removal of a ‘Peeping Toms’ Mural in Israel Challenges the Role of Public Art


Can JPMorgan Chase Tell a Social Story?

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Strategic Communication during Crises - How should companies communciate during covid-19 and political changes? My webinar for the Israeli Export Institution (Hebrew)

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And the biggest loser in the Presidential debate is... 

My interview to the Israeli Foreign News podcast about the first presidential debate

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Facebook is Shaping the Cultural Understanding of Symbols

Airbnb’s Misunderstanding of Audiences’ Emotional Connection Resulted in a Double Backlash

The Pandemic Emphasized Human Connection As It Changed How Customers Enter Stores


Girls’ T-shirts with empowering slogans are reinforcing feminine stereotypes

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The Curious Incident of NonProfit Journalism



I teach communication and culture at the School of Communication and Media at Montclair State University, NJ.

I have more than a decade of experience in scholarly work and teaching undergrad classes in academia, both in Israel and the US. My research, teaching and writing focus on mass communication, culture, philanthropy, and social change, combining both academic research, and fieldwork.

My classes are linking communication theories, framing analysis, social change, and offering practical guidance for communicators:


“Introduction to Communication”

“Analyzing Media Frames”

“Media and Society: Framing Social Issues”
“Theorizing Communication and Media Arts”

"Media Criticism”


Post-doc:  A fellow at CUNY's Center on Philanthropy and Civil Society International Fellows program (2017).



Horowitz-Rozen, S., & Gilboa, E. (2020). Media and philanthropy. SAGE International Encyclopaedia of Mass Media and Society.

Horowitz-Rozen, S., & Gilboa, E. (2018). Framing philanthropy during wartime. International Journal of Communication, 12, 269-289.

Horowitz-Rozen, S. (2015). The Israeli media discourse about philanthropy and philanthropists. Media Frames, 15, 60-66. (Hebrew).



"Dr. Horowitz-Rozen’s assistance was immensely helpful. She brought a very professional approach and proficient knowledge of today’s marketing challenges in an increasingly fractured market. She took the time to get to know our organization, how we work and our specific needs, as well as defining our target audience"


Jirina Ribens
Excecutive Director, Ice Theatre of New York



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© 2020 by Shani Horowitz-Rozen, Ph.D.